Overview
Combining sharp management and marketing skills, the yield manager juggles booking prices with the number of places available in order to optimise selling rates. They regularly cut those rates with last-minute deals.
What is a yield and revenue manager?
It is the yield manager, for instance, who sets the fares for low-cost air travel. With one eye permanently on what the competition is offering, they know the tourism industry's quiet and peak periods inside out.
What does a yield and revenue manager do?
The yield manager works at the crossroads of every department in the business. In direct contact with ticket sales outlets and marketing teams, they must combine faultless responsiveness with a strong sense of organisation. They also gather and analyse external data, notably on the market and the geopolitical context, as well as on what other suppliers are planning.
What skills & qualities does a yield and revenue manager need?
To excel in this role, the yield and revenue manager needs several key skills:
- Rigour and a sense of organisation
- Adaptability and quick thinking
- Management ability
- Commercial flair
What career prospects and salary can a yield and revenue manager expect?
One possible route is to move up into hotel management positions.
Yield managers typically earn between €28,000 and €35,000 gross per year in entry-level roles. After several years' experience, the average annual salary can reach €60,000 gross.
