Overview
Working closely with senior management, the sales and marketing director devises the strategy for all the products and services offered by their property.
What is a sales & marketing director?
The sales and marketing director draws up marketing plans (market analysis, definition of target audiences, choice of advertising angles) and designs and rolls out promotional campaigns to develop the product and maximise sales.
To do so, the sales and marketing director knows how to segment markets by customer type and to define pricing policy, operational marketing plans and the main lines of communication. They set the targets to be met, the sales forecasts and the budgets, and they take part in high-level commercial negotiations.
What does a sales & marketing director do?
The sales and marketing director leads and manages a team of sales and marketing professionals, and may also handle external communications and media relations.
Here are the main responsibilities that make up the role of sales and marketing director:
- Leading and managing a sales and marketing team
- Managing external communications and media relations
- Representing the property at major events such as trade fairs
- Overseeing commercial partnerships
- Personally looking after the property’s major and long-standing clients
What skills & qualities does a sales & marketing director need?
To stand out in this profession, the sales and marketing director must draw on exceptional personal qualities and skills.
- Knowledge of sales and marketing techniques
- Strong analytical and synthesis skills
- A good listener with a flair for people
- Management skills and sound business administration
- Command of foreign languages
What career prospects and salary can a sales & marketing director expect?
The sales and marketing director can go on to take over the general management of the organisation that employs them.
A sales and marketing director earns approximately €5,000 gross per month in the tourism sector.
