Overview
Reporting to the communications director, the international communications manager draws up a communications plan designed to promote services and products internationally, taking the intercultural dimension into account. The institutional image of their employer worldwide depends on this communications plan.
What is a communications manager for luxury tourism and travel?
To carry out their role successfully, this communications specialist first identifies the needs and expectations of international and local audiences, the trends and the competition. They monitor international and competitor activity on best practice and success factors, as well as on new technologies such as social media (e-reputation). On the basis of this work, they can then make recommendations to senior management on intercultural and international communications.
What does a communications manager for luxury tourism and travel do?
They manage the coordination of international markets and the roll-out and adaptation of the marketing plan in the various countries. Their remit: to build brand awareness and grow international sales. To that end, they analyse international markets in order to identify any opportunities worth seizing, while taking account of their employer's strategic direction. They report to the marketing and communications department.
What skills & qualities does a communications manager for luxury tourism and travel need?
To excel in this profession, several skills and qualities are essential:
- International leadership
- A sound understanding of business and corporate strategy
- Digital skills
- Strong organisational skills and responsiveness
- Creativity and the ability to adapt to a changing environment
- Strong writing and interpersonal skills
- The ability to work on cross-functional projects
- Project management and a proactive approach
What career prospects and salary can a communications manager for luxury tourism and travel expect?
A communications manager can progress to the position of communications director. They can also set up on their own.
An international communications manager can earn between €1,600 and €2,100 gross per month at the start of their career. Their salary can be higher, however, depending on the size of the company, the region and the candidate's profile.
