Overview
Their outlook is purely ROI-driven: the e-commerce manager develops the strategy for e-commerce sites, taking into account the other sales channels (retail in particular).
What is an e-business manager?
Responsible for the web budget, they decide which digital marketing levers to activate: organic and paid search, emailing, affiliate marketing, display advertising, partnerships and social media, all to increase traffic, raise the site's profile and build user loyalty.
They must continually develop the technology behind their e-commerce site, improving its functionality, for example.
What does an e-business manager do?
The e-commerce manager also acts as the link between the various departments (logistics, sales and so on) and must ensure that online sales run smoothly, taking account of stock availability, online payment security and after-sales service.
Their management skills are widely recognised: they know how to motivate their teams, recruit and bring technical expertise together around them.
Always alert to change, they know the e-commerce sector inside out and keep a close eye on their main competitors and on new market opportunities, in France and internationally.
Comfortable with figures, the e-commerce manager analyses financial dashboards and reports to senior management.
What skills & qualities does an e-business manager need?
An e-business manager needs to combine a number of qualities and skills to succeed in this role:
- A methodical and rigorous approach
- Creativity
- Decision-making ability
- Strong powers of synthesis
- Versatility
- Commercial flair and sound technical skills
- Excellent interpersonal skills
What career prospects and salary can an e-business manager expect?
Where next after a career as an e-commerce manager? What can you move on to?
After a few years' experience, an e-commerce manager's career can lead to a position as sales director, marketing director or e-business consultant.
According to INSEE, the average salary for an e-commerce manager is 48,000 euros gross per year. This figure varies according to experience and the type of organisation they work for.
