MBA in International Luxury Management

Alain HermelinProgram Director:
Alain Hermelin
Managing Director
IEMI-CMH Founder & President

Consultant - International Expert in Luxury Brands

The luxury industry is a key economic sector at international level in France, the country of Art and Culture!

The French luxury remains the ultimate luxury model with its authenticity and creativity, know-how and it is an ambassador of our lifestyle, history, expertise and sophistication.

The growth in luxury is based primarily on the conquest of new markets, travel development, new products for the growing customers, and online distribution. The luxury sector continues to offer diverse products and presents significant growth opportunities for years.

The MBA in International Luxury Management program meets the needs of professionals in the luxury sector who are seeking excellence.

Program Bac + 5 (M2)

Taught in French and English, this MBA in International Luxury Management course provides students with necessary skills to become experts in this sector by combining fashion and haute couture, jewellery and watches, luxury travel and tourism, upscale hotels and Palaces, wines and spirits, gastronomy culinary arts and art de la table. It is intended for enthusiastic and passionate professionals who are facing growing challenges because of the impact of new technologies and social media.

Program

Programme Program

English  Program taught in French / English

Cours fondamentaux Core courses

  • International Marketing & management du luxe
  • Audit and taxation
  • Supply chain management
  • Business Law
  • Strategic Human Resources Management
  • Reputation Management in luxury business
  • Online Luxury Business Development
  • Project Management in luxury
  • Sustainable development in luxury
  • Innovation management in luxury

Luxe

Spécialisations Specializations & Specializations in geostrategic field

Specializations

  • Luxury Goods & Services
  • Luxury Fashion & Retail Management
  • Health & Spa Management
  • Management of the arts and cultures
  • Etiquette & Protocol

Specializations in geostrategic field

  • International Business in Luxury Industry
  • International Market / Making Business with :
    • Asia / China / Japan / India
    • Russia & Eastern Countries
    • South & Central Americas
    • Canada & USA
    • Australia & New-Zealand
    • Gulf countries

Luxe

 

Personal Development Personal Development

  • Individual Coaching
  • Non-verbal communication
  • Personal development
  • Media Training
  • Leadership development
  • Career Development Seminar

Ateliers professionnels Professional workshops

  • Workshops & Conferences
  • Master class

European seminars

  • Brussels / London / Milano / Antwerp
  • Geneva

Global tour

International Business Seminars

Specialized seminars

  • Jewellery
  • Watchmaking
  • Gems
  • Wines and spirits

thesis Consultancy project & professional thesis

Graduation MBA in International Luxury Management

ECBE & ACBSP accredited  Logo ECBE  Logo ACBSP

 

Specializations

Luxury Goods & Services

International Luxury Industry

Luxury Goods and Services Management

  • Luxury Goods & Services Markets
  • Marketing of luxury Goods & Services
  • Luxury Services
  • Types of goods
  • CRM & Client Database Management
  • Communication for Luxury Goods & Service
  • Luxury Legal Environment
  • Sustainable luxury development

Champagne, Wines & Spirits Management

  • Oenologie
  • Market research & Wine Business
  • Oeno-Tourism
  • International Wines & Spirits
  • Wine Marketing
  • Legal aspects

Restaurant Business

  • Theme Restaurants
  • Restaurant Law
  • Banquet Sales Techniques
  • Restaurant Marketing techniques
  • Catering Management
  • Nutrition & Dietetics
  • Restaurant implementation
  • Gastronomy & Gourmet Food
  • Arts of the Table

Communication & New media for Luxury Goods & Services

  • Advertising, Media, E-Marketing
  • Public Relations / Press Relations & Events Communication
  • E-Marketing in Luxury Industry
  • Website & Web-Tv for Luxury Goods & Services
  • New applications in Luxury Industry

Luxury Fashion & Retail Management

Luxury Fashion & Retail Management

Fashion Management

  • Fashion Marketing & Merchandising
  • Fashion Management
  • Small Business Management
  • The international fashion system
  • Fashion sales management
  • Case studies : Armani – Versace – Bulgari – Ferragamo
  • Fashion Fundamentals
  • Fashion Show Production
  • Website & Web-Tv for Luxury Fashion
  • Retail Management

Interior Design

  • Influence des tendances de mode dans l’hôtellerie
  • Design Fundamentals
  • Environmental Design
  • Interior Detailing
  • Office Design
  • Basic of Interior Design

Retail Management

  • Budgeting for retail operation
  • Strategic Forcasting
  • Retail Marketing
  • Sales team management
  • Luxury sales techniques
  • Implementation of a luxury boutique
  • Luxury distribution
  • Buying & Retail

Health & Spa Management

Health & Spa Management

SPA and Resort Management

  • SPA Management
  • Intenational Hotel Chains
  • Fitness - Beauty
  • Entertainement Management
  • Interior Design for the Spa industry
  • Branding in cosmetics for the Spa Industry

Health Management

  • Psychology
  • Personal Coaching
  • Social Marketing
  • Public and Private Health Systems
  • Health Law

Management de l’Art & de la Culture

Management de l'art et de la Culture

Art Market Management

  • Luxury Brands and Service Management
  • Communication in the art market
  • Events Communication
  • History of Art
  • Objects and Styles through Time
  • Exhibition Organization

Cultural Management

  • Economical and Political Current Events of Culture
  • Cultural Project Management
  • Festivals and Shows
  • Cultural Events Organization
  • Cultural Mediation
  • Talents Management
  • Communication for cultural management

Heritage Management

  • Heritage Promotion
  • Sponsorship and Patronage
  • International Heritage
  • Taxes - Transmission
  • Succession - Donation
  • Creation of Foundation and Association

Geostrategic Specializations

Geostrategic specialisations

International Business in Luxury Industry

Making Business with or implementation of a business or subsidiary

  • Russian & Eastern Countries Business
  • Asian / China / Japanese Business
  • South and Central American Business
  • Indian Business
  • Gulf Countries : Saudi Arabia / Bahrain / UAE / Kuwait / Oman / Qatar
  • Canada & USA
  • Australia & New-Zealand

For each geographic areas, we will see:

  • Culture, History & Political Structures
  • Economical & Legal Environment
  • Studies Markets
  • Corporate Culture
  • Accounting & Financial Methods
  • Negotiations & Policies
  • Partnerships
  • Joint-Venture Strategies
  • Cultural Management & Organizational Behavior
  • Customer Behavior
  • Business Negotiations
  • Case Studies
  • Seminars & Workshop
  • Foreign Language : all levels

Géo-strategiques

 

Specialized seminars

Thematic seminars

Jewellery Management

  • History of Art & Styles of jewellery
  • Study of the gems used in jewellery
  • Design and Style
  • Fashion and jewellery

The trade Market in Gems

  • Knowledge of Gems
  • Legislation for Gems
  • Gem Classifications

Clocks / Goldsmith

  • Historical characteristics
  • Watch brands
  • Legendary Brands
  • Trends and Fashion
  • Swiss and French watchmaking
  • Functioning of the watches

Wines and spirits

  • International wines and spirits
  • Oenology and wine tasting
  • Field trips in wine regions

Watch brands

 

Entrepreneurship incubator

Incubator in Hospitality & Luxury

The Incubator in Hospitality & Luxury helps you create, fund and grow your business in a sustainable way.

Our Group has always promoted an Entrepreneurial Spirit and many students create their business before the end of their studies.

We have designed the "Incubator in Hospitality & Luxury" for our MBA and Master of Arts students: a space where project leaders find ways to realize their ambitions in the areas of Hospitality and Luxury.

Objective :

  • To develop the entrepreneurial spirit,
  • To optimize creativity,
  • To refine analytical skills,
  • To develop effective decision making,
  • To identify and anticipate trends
  • To provide the necessary tools for the creation, management and business development of project.

The Incubator in Hospitality & Luxury Project helps you create, fund and grow your business in a sustainable way.

Master Class

Master Class

Lifestyle brands Management dans les BRICS

The purpose of this class is to explore the following features:

  • Experts’ opinions in the top end jewellery and watch making industries
  • Analyse the leaders’ approaches in these fields
  • Study real cases and acquire good practices
  • Learn how to develop an intercultural projects
  • Identify what is the DNA of a brand
  • Learn how to develop and nurture an exclusive clientele
  • Take into consideration the developments in the emerging markets

Management in fashion and design

The purpose of this class is to explore the following themes:

  • How to collaborate with the creative population and maintain our financial objectives
  • How to learn the best practices in the field to succeed in a competitive and international environment
  • Explore young creators visions and the niche market in luxury brands

This can be achieved with webinars, workshops and field trips to meet key actors in the field of fashion and design

Limited places – first come first served

New Media in Luxury business

The Trends lab aims to improve your KLOUT or e-influence by making you aware of the latest trends in the digital world, and to understand the strategic impact of this tool in the world of luxury. These are some of the tools used to acquire this knowledge:

  • Tricks and tips
  • Best practices for excellence
  • Tailored tools
  • Following key leaders
  • Case study analysis
  • Think-tank approach

Entrepreneurship in Hospitality and luxury brand management

"Creating my own brand". The purpose is to create your own brand. This implies key competences in planning such as creating a business plan, and understanding the various financial scenarios. There will be entrepreneurs’ examples to guide you. The goal is to create your business before you end your studies.

 

Consultancy Project & Professional thesis

Consultancy Project & Professional thesis Consultancy Project & Professional thesis

Management Training

Management trainings enable the participants to set up a consultancy project at European and International levels.

Projet de Consultance

The Consultancy Project and Professional Thesis

The consultancy project is the keystone of the e-MBA program. It is an opportunity for the e-MBA students to apply their knowledge and skills in a real and practical setting.

Our company partners benefit from the insight and involvement of the students. The consultancy project provides the company with an effective contribution in solving issues.

The students are assisted by a project manager, a real mentor who will supervise and lead the work and research. S/he will give relevant advice and ensure that academic requirements are met.

The consultancy project is an opportunity to reflect on specific issues, as the deciders are increasingly busy with daily business management. It is also a chance for the company to assess potential candidates and offer jobs directly after completion of the project.

Benefits for the e-MBA student

  • A real boost for the CV
  • Opportunity to be hired
  • Work directly with founders, CEOs, company executives
  • Use the analytical skills to develop and provide solutions
  • Put into practice the concepts and theories acquired during the program
  • Learn how to make recommendations for actions that can be implemented by the company

Professional thesis

The consultancy project is subject to the writing of a professional thesis related to the research. The professional thesis will be presented orally to a Jury.

Admission

Admission

The criteria

  • Holders of Bac + 4 / + 5 (Master 1/2) or a DEA, DESS, Maîtrise, IEP, IUP,
  • Degree from a Business School or an equivalent foreign degree
  • Managerial and executive, according to the professional validation

The procedure

Application form:

  • Admission test with Management tests and economic analysis
  • English test of TOEFL or CPC score
  • Motivational interview with a presentation of a personal project.

 

Coaching

Coaching

Career Counselling

We believe that helping participants to manage their career and develop their personality is an essential part of the MBA Program. During their studies, participants are supervised by coaches specialized in personal development and group dynamics. Their mission is to identify the most suitable careers, to define career plans, to develop career plans, to help write resumes and cover letters, to prepare for interviews, to develop a personal development plan and to maximize personal and interpersonal potentials.

Etudiants

The MBA Development Guidance Department helps you define your project and build your career throughout your MBA program, while searching for a job, while writing your Professional Thesis and after your MBA.

The guidance and support we offer throughout the duration of your training program such as starting a professional mission, business intelligence and job hunting- are prepared during the workshops:

  • Job hunting tools and techniques
  • Resume and cover letter
  • Individual interviews to advise you, define your project, target companies, develop marketing, review resumes according to European standards and of course develop a strategy of acting in a network

Career Development Seminars

These seminars are designed to enable participants to better position themselves, especially in terms of personal and professional aspirations:

  • To assess professional experience
  • To make a self-evaluation of qualities and skills, know-how, stress and conflict management
  • To better understand their personality and to define the suitable career
  • To identify long-term goals and to manage their career accordingly
  • To begin to develop a long-term and mid-term action plan of action long to achieve their objectives
  • To identify attitudes toward stress, pressure and change

 

Career Opportunities

Career Opportunities Career Opportunities

International Hospitality Management

These are the types of jobs you could hold in this industry:

Hotel Manager, Spa center Manager, Marketing Manager, Advertising, Communication, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in Hospitality industry, F&B, Seminars and Banquet Organizer, Travel Organizer, Hotel/ Restaurant Consultant, etc.

International Luxury Brands Management

These are the types of jobs you could hold in this industry:

Development Director of a Luxury Brand, Luxury Hotel Manager, Spa center Manager, Luxury boutiques Manager, Marketing Manager, Communications, Advertising, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in Luxury Industry, Events Organizer in the field of Luxury Brands, Luxury Travel Organizer, Brands Manager, Management /Marketing Consultant in the Luxury, etc.

International Tourism Management

These are the types of jobs you could hold in this industry:

Tourism Development Manager in Territorial Authorities (collectivities), Tourism Office Manager, Hotel Manager, Spa center Manager, Marketing Manager, Communications, Advertising, Public Relations, Administration & Finance, Human Resources, Sales or Purchasing in a hotel or a touristic establishment, Events Organizer, Travel Organizer, Management / Marketing Consultant in Tourism Sector, Tourism Development Project Manager, Tourism Products Head of Marketing, Local or Departmental Tourism development manager, etc.

Communication & Public Relations

These are the types of jobs you could hold in this industry:

Marketing Manager, Communications, Advertising, Public Relations, Press Officer, Promotional events Organizer, Communication Agency Manager, Trade Fair and Trade Show Organizer, Communication Project Manager, Merchandising Supervisor, Business Journalist, Communication Consultant, etc.

 

Tuition fees

Frais d'études Tuition fees 2017 - 2018 - MBA

1-year MBA program
annual fees 12 000 € * 

Possibility of payment in several instalments

* The fees for MBA includes:

Coach

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Hosco, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, s internships, Management training and employment in France and abroad
  • Access to our WEBTV for the realisation of CV video
  • Campus languages: Learning two foreign languages and the possibility of a third among seven foreign languages offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • CPC test(Common Professional Component)
  • Access to Incubator for the project and company creators in Hotel and Luxury
  • Managerial Coaching - Career Development Center
  • Pre-requisite courses for students with no prior background in Management. Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops
  • Career days - recruitment day
  • Application form and test are included in the annual fees.