Coups de Pub

  • Coups de Pub
  • Coups de Pub
  • Alain Hermelin, Jacques Séguéla

MBA in International Hospitality and Luxury Brands Management students received "Coups de Pub", the last book by Jacques Séguéla, their mentor.

A book that traces memories, notes, campaigns and meetings with famous artists such as Serge Gainsbourg, Grace Jones, Frank Sinatra and personalities such as François Mitterrand, Salvador Dali, and moments that have profoundly marked the author.

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