Worldwide Hospitality Awards
The ceremony of the 16th Worldwide Hospitality Awards was held on November 5th, 2015 at Intercontinental Paris Le Grand hotel. The evening was chaired by Laurence Parisot, President of MEDEF and Honorary Vice-President of the IFOP Institute and Mickael Wale, President of the European, Middle East & Africa Division of Starwood Hotels and Resorts. They both headed the jury and the advisory board to select the winners and finalists of the competition.
In the Hospitality School Awards category:
CMH Paris won the Pedagogical Innovation for the third time with "The Digitalist! The Peer to Peer program for tomorrow hoteliers".
A training program for students passionate by digital marketing supervised by specialists and experts in the field that implement an action plan to optimize the presence of a hotel on social media.
In 8 weeks, students met 4 times in the partner hotel with professionals, coaches and the management of the hotel's team.
Students, community managers, influential bloggers, digital media specialists and teachers then made real time suggestions to build and create a digital community to "Become a community builder"