CMH - Majors

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	Specialisations

			RESTAURANT BUSINESS Theme Restaurant Business Convention Management Services Restaurant Law Enology Banquet Sales Techniques Restaurant Marketing Techniques Cooking Airline Food Service Catering Management Taking over a Business Implementation of a Restaurant Nutrition and Dietetics

			ENTERTAINMENT AND EVENTS MANAGEMENT Events Communication Public Speaking Sociology of Mass Media & Events Salons – Congresses – Seminars-Conventions New Technologies Events Management Project in Hospitality New Media Public Relations in the Service Industry Casino Management

			INTERNATIONAL RECREATION AND LEISURE INDUSTRY Amusement Parks Leisure Centers Management Methods to Finance Projects Marketing Techniques and Development New Concepts in the Leisure Industry Taking over a Business Environment Management Green Tourism Leisure Behavior National Institutions Health Industry Thalassotherapy – Balneatherapy Fitness – Esthetic

			COMMUNICATION AND PUBLIC RELATIONS Oral Communication Skills / Public Speaking Advertising – Media Press Relations – Public Relations Written Communication Skills Sales Management International Relations Business Ethics Business Communication Communication and Mass Communication

			LUXURY BRANDS MANAGEMENT Characteristics of the Luxury Industry A Study of Luxury Brands Advertising and Mass Communication International Hotel Chains Private / Independent Hotel Chains Brand Communication New Concepts and Trends in Hospitality Brand Marketing Sponsoring Consumer Behaviour Packaging – Design – Interior Architecture Luxury Travel

			TOURISM AND LUXURY TRAVEL Niche Tourism Markets Sea Tourism – Cruises Luxury Travel : New Destination Projct Management in Luxury Travel Sales in Luxury Travel Typology of New Products Luxury Tourism Communication Strategy Project Management / E-Tourism